The Wall Street Journal reported that nutrition science and the rapidly changing tastes of consumers are the driving force behind the search for new edibles and substitutes to unhealthy food. Additionally, it is evident that recent trends have gone mainstream because of their health benefits, easy comprehensibility, economic sense, and good taste.
As such, food experts have identified super-healthy foods and concepts set to be part of the next sustainable food trend in the United States. These include the next superfood, buzzword, ingredient, healthy beverage, meat alternative, and natural food dye.
Check them out below.
The Next Superfood
Moringa is the next superfood. It commonly grows in both tropical and temperate climates, and may be consumed fresh, cooked, or dried. Its leaves contain high levels of calcium, potassium, and protein. Its nutritional benefits also include vitamins A, B, C, D, and E.
Another thing that makes moringa interesting is the fact that female farmers in Ghana and Haiti grow it to support their families.
The Next Buzzword
Regenerative grazing is the next buzzword. It is already important to know what an animal’s diet is before food companies, supermarkets and restaurants serve their meat. Lately, it has also become important to be aware of the said animal’s impact on the environment.
A growing agricultural movement observes farming practices that promote regenerative grazing.
The Next Ingredient
The next ingredient trend is a preference for ingredients that consumers can both understand and pronounce. Because of advances in nutritional science, consumers are becoming more and more wary with the unhealthy ingredients that food companies include in their products. As such, food companies continue to look for natural ingredients to replace unhealthy ones.
One example is how a biotech company lessened sugar content in a chocolate product by adding mushrooms that mask the bitterness of cacao beans.
The Next Healthy Beverage
Plant waters are the next healthy beverage. The popularity of coconut water paved the way for this new category of beverages. This is evident from market research firm Technavio’s study: US soda sales fell for the 11th straight year in 2015, but coconut water sales increased by 27%.
Drinks such as aloe water and cactus water have now replaced artificially flavored water and sports drinks as the next “it” thing. Consumers will like that plant drinks hydrate the body while providing other health benefits.
The Next Meat Alternative
Jackfruit is the next meat alternative. Official health guidelines issued early in 2016 show that American consumers eat too much meat. For this reason, food companies have diverted their focus to meat alternatives such as jackfruit, tofu, and yellow peas.
According to food experts, the jackfruit’s meaty texture and flavor absorbency will turn it into a mainstream substitute to meat.
The Next Natural Food Dye
Finally, spirulina is the next natural food dye. Red and yellow food dyes are easily replaceable with natural spices, but food companies are having a little more difficulty replacing blue and green food dyes. Luckily, the blue-green algae called spirulina is a natural food dye now. In fact, the Food marketing institute expects the volume of spirulina used in food and beverages to multiply five times between 2014 and 2020.