Barbering is a profession that has been around for many centuries. In fact, there is mention of it in the Old Testament. At one point, God instructed Ezekiel to use a sharp sword like a barber’s razor to shave his head and beard. Considering that barber shops still exist today, it shows how much people still love visiting them.
If you own a barbershop, you need to know how to attract customers. NJ Barber Supply has some brilliant tips for you.
Make Them Feel Welcome
Make sure your barbershop offers a welcoming atmosphere. Update your equipment if necessary, so that space does not feel outdated. Invest in the right barbershop equipment to make sure you have the latest gear and high-quality services.
Anytime you wish to draw the attention of new customers, you should offer some kind of promotion or incentive. One good idea is to offer customers a punch card for each visit. After a certain number of visits, offer a discount on their shave or haircut.
Make Your Presence Known
While it is always recommended having a physical presence, you should also have an online presence. Storefronts, awnings, and signs are not enough to attract customers. We are in the digital age, which means most customers prefer gathering information about a business online rather than in person. Create a strong online presence to gain more attention.
Get to Know the Community
Make it a point to get out and interact with the community. Community members are more likely to find themselves attracted to your business if they know who you are. Let potential customers know you personally and get involved with community events. People respect business owners who show they care about the community.
There are many ways to lure in more customers to your barbershop. With the tips above, you can surely generate more traffic, sales, and profits.